I want to share with you a story. This story happens in any place and everyday in America . If you grasp the easy part from it, you can make more money each month without working harder or spending more.
I just bought a printer. My trusted ink jet printer ultimately gave up and sputtered to an untimely demise. Poor thing.
Best Laser Printer
You see, I needed a printer fast, so I went to a local, familiar large electronics store here in San Jose. It was afternoon time, so not too busy. I clearly remember walking by 3 or 4 groups of well dressed salesman standing together chatting.
Too Many Choices....
When I arrived at the printer aisle, I was surprised at the huge number of choices. Laser-jets, ink jets, with scanner, with fax, 5000 page cycle (whatever that means)...I like to think of myself as a high tech guy but I de facto didn't know how to appraisal value for these printers.
Now mind you, I had a frame in my head I was willing to spend. That number was at about a max of 0 dollars. I was willing to walk out the door that very day with a 0 printer...if I only was given a presuppose to buy a 0 printer and told why I needed to pay the higher price.
Anyone There?
I was there a long time checking out all the assorted brands of printers. While that time, not a particular salesman asked me if I needed any help. Here I am...a guy, standing there, credit card in hand, obviously only concerned with printers, and not even a particular salesman stopped to help me.
I like to frame things out anyways, so I decided to go ahead and check out all the printer features. Slowly but de facto I noticed the and 9 started to look pretty good. They were not quite as fast, but seemed to do practically everything the 0 dollar printers could do. But really, I don't know because nobody was there to by comparison them to me.
Time To Give In
So I ultimately decided on a 9 dollar printer. I had to look for a salesman, and tell him I made my choice. The salesman got very excited, went to the back and came out with my new printer. He seemed giddy he was able to get a commission on the 9 printer.
They Could Have Gotten So Much More
But the joke was on the salesman and the electronics store.
You see, when I walked in, I was totally committed to paying a selected for a relatively high-priced printer. If someone had been there to by comparison why the 0 printer was worth more than the 9 one, the salesman would have gotten a dollar commission instead of a dollar one, and the store would have made a much larger profit.
Give Your buyer A presuppose Why
Think about it. If that salesman had taken 10 minutes to give me the information I needed and give me a presuppose why...then the store and the salesman would have been much good off and I would de facto not have been unhappy. In fact, I still don't know if my decision was the best one I could have made, but I had to make a decision.
Now, I know this isn't the most earth shattering story...but sometimes easy everyday stories can contain mighty elements of truth.
Educate Your Customer
So the part to be learned is this: if you own a small business, take the time to train your staff to freely give information to customers. The key rule can be stated: Educate your customer. Do this yourself if you are the one selling. And don't just say "Can I help you?". Be more specific. Offer to by comparison why more high-priced models cost more.
Explain that they are made in the Us and raw materials come from New Zealand (or wherever) and that you've never seen a return come in on that item because of its durability.
Explain that the widget works faster, rescue your buyer 20 minutes a day.
Explain that the more high-priced item has more features so the buyer will never have to come back and upgrade.
Small Adjustments Can Give You Big Gains
If you merge this form of sales into your daily business operation, you'll see your monthly income rise dramatically. Worker salaries are the same whether a sale is made or not. Training can be done in a day or two -- a very small investment.
So let's calculate. Lets say you sell an inexpensive version of a widget as well as a more high-priced version. If you just sell one more of the more high-priced version per day, and if the incompatibility in price is , then over a month you could add x6x4 = 00 extra per month to your bottom line.
Can you see how easy this can be to implement? The good news is it will hardly cost you much to implement this idea. Just some training and a puny result through.
Now can you dream if you took that 00 and wisely redirected it through direct mailings to your buyer list? This is an example of pyramiding I'll talk about in time to come articles. Stay tuned.
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